Government Communication, Spokesperson Practice & Crisis Media
Preparing spokespersons and media directors in ministries and authorities: the government message, press conferences, TV interviews, countering rumours and communicating in crises.
Benghazi from orbit
Programme overview
A practical on-camera programme: crafting government messages, running press conferences, handling hard interviews, countering rumours on social platforms and crisis communication plans, with recorded performance review.
Learning Objectives
- Craft clear, consistent government messages.
- Run press conferences and TV interviews with confidence.
- Respond quickly to rumours and misinformation.
- Prepare a crisis-communication plan for the institution.
Target Audience
- Official spokespersons of ministries and authorities.
- Directors of government media and communication.
- Chiefs of staff to ministers and senior leaders.
Program Curriculum
- Module 1
Day 1: The government message
- From policy to message: building core messages
- On-camera practice: statements and remarks
- Module 2
Day 2: Press conferences and interviews
- Running the press conference and hard questions
- The TV interview: controlling the conversation
- Module 3
Day 3: Rumours and crises
- Monitoring rumours and responding on social platforms
- Crisis simulation: the first hours
- A crisis-communication plan for each institution