Digital Media, Content Strategy & Public-Opinion Analytics
Building an effective digital presence for a government body or media house: content strategy, social platforms, monitoring and public-opinion analytics and measuring impact.
Leptis Magna
Programme overview
Digital content strategy, platform management, short-form video, social listening and monitoring tools, public-opinion analysis and impact indicators, with hands-on workshops on participants' own accounts.
Learning Objectives
- Set a digital content strategy for the institution.
- Manage platforms and short-form video production.
- Use monitoring tools and public-opinion analysis.
- Measure impact and report to leadership.
Target Audience
- Digital media and communication managers in government.
- Content teams in channels and media houses.
- PR managers in banks and national companies.
Program Curriculum
- Module 1
Day 1: Strategy and content
- Digital content strategy and the publishing calendar
- Short-form video for platforms
- Module 2
Day 2: Monitoring and public opinion
- Social-listening and monitoring tools
- Analysing public opinion and trends
- Module 3
Day 3: Impact and reporting
- Impact indicators and the tracking dashboard
- Workshop: a 90-day plan for each institution's accounts