Government Media & Strategic Communication Advisory
We build communication strategies for ministries, authorities and media institutions: identity and messaging, the communication unit, spokespersons, digital media, and reputation and crisis management.
Leptis Magna
Practice overview
We help government bodies and media institutions communicate clearly and consistently with the public: communication strategy, building the communication unit and its playbooks, spokesperson development, digital platforms, monitoring systems, crisis and reputation plans, and restructuring media institutions.
Key Deliverables
- Communication strategy and core messages
- Communication-unit structure, playbooks and procedures
- Spokesperson programme and crisis-management plan
- Monitoring system and public-opinion reporting
Expected Institutional Impact
- A unified government message and higher public trust.
- Faster response to rumours and crises.
- A media institution with modern digital and operational capability.
Our Methodology
- Phase 1
1. Diagnose
Audit current communication, reputation and audiences.
- Phase 2
2. Strategy
Messages, channels, governance and the action plan.
- Phase 3
3. Build
The unit, playbooks, platforms and training.
- Phase 4
4. Operate
Operational support, crisis handling and impact measurement.